- For the second consecutive year, “BlueBay Thinks Pink” has promoted this initiative in the group’s hotels and restaurants in Spain to raise funds for the Spanish Association Against Cancer (AECC)
- BlueBay Hotels with its spirit of responsible tourism has the “€1 is worth more” initiative throughout the year in all the hotels and restaurants belonging to the group
The Operations Manager of BlueBay Gourmet, the brand owned by BlueBay Hotels, Luis Pacheco handed over a cheque for €2692.26 to the Vice President of the AECC, Dr Ignacio del Cuvillo Cano. This is a result of the BlueBay Thinks Pink campaign the hotel chain launched last month to promote research in the fight against breast cancer, which was implemented in the restaurants the group has in Marbella.
The initiative which began in 2015 managed to collect €2623 the first year, so the cumulative amount for this year means a slight increase in the money raised in comparison to the previous year. “When you’re pursuing a long-term goal the most important thing is to be persistent. We’re hopefully that our support in the research will be beneficial in achieving to eradicate this disease,” said Pacheco as he handed over the cheque to the Vice President who was accompanied by Dr Juan Carlos Domínguez Vázquez, Medical Director of the organisation, and Medical Officer of the Palliative Care Unit in Marbella.
BlueBay Hotels responsible tourism: an annual commitment
The “€1 is worth more” initiative is in keeping with the responsible tourism philosophy BlueBay Hotels applies to all its establishments throughout the year. It offers guests staying at any of its hotels the possibility to add one euro to the cost of their stay as a donation to fund different programs aimed at helping people at risk of social exclusion. BlueBay Hotels gives an undertaking to double the total amount raised and donate it to the same cause.
This last month, in October, as part of this initiative, donations have been set aside for the battle against breast cancer. “The goal is to help reduce the impact caused by this disease, improve the quality of life of the women affected and their families and promote research in this area,” said Pacheco.
‘Dishes for a cause’
The amount handed over to the AECC today comes from the ‘Dishes for a cause’ initiative carried out in October at the restaurants belonging to the BlueBay Gourmet groups in Puerto Banús: A1 Aretusa, Carpaccio, La Marina and Black & White. The company donated €1 for each dish of pizza or pasta ordered at the restaurants to this solidarity initiative.